We HIGHLY recommend that anyone using WordPress also be using a Google Analytics plugin to track your site visitors and overall traffic.
Our Favorite Analytics Plugin
We’re big fans of Yoast and that team’s suite of WordPress Plugins. For years they offered an Analytics plugin and it has recently been purchased and rebranded, but we trust that it will remain as great as ever: Google Analytics by MonsterInsights.
Additionally, we’ve built some great new integration features into v2.1+ These live “behind the scenes” and offer more granular event tracking when you use the above-noted Analytics plugin.
“Google Analytics” is an incredibly powerful & sophisticated set of tools that is the cornerstone tool for an entire career for many digital marketers, etc. Luckily, it is pretty easy to “get your feet wet” and begin collecting data from your site. Once you have this data, it can be analyzed and shared at nearly countless levels of granularity.
- Create an Analytics Account »
- Install Google Analytics by MonsterInsights (plugin) into your WordPress site »
- Follow these instructions on connecting your Google Account to your site »
For a deeper dive into the integration of Google Analytics and WordPress, check out the extensive documentation provided by MonsterInsights.