Select Page

Insta360 Cameras and Why They Are Great For Real Estate Agents

Insta360 was founded in 2015. The founders wanted to improve how we share our experiences. Gone are the days of sharing endless still images with our friends and family – and, if we are honest with each other, anyone who showed the slightest interest in our adventures. Insta360 has made it possible to capture high-quality images and use the device as a simple video camera. They enable you to create 3-dimensional images and videos.

This gives viewers an immersive experience from looking at pictures and videos. More than that, Insta360 has put the power of virtual reality in the hands of its users. Many of their products can create virtual reality experiences with the click of a button. These can be combined with virtual reality software to create and view virtual tours on mobile devices or computers. They can also be generated to be used with VR headsets or with specialized mobile phone covers. It is all about creating a real-life experience for the people viewing the pictures or videos.

How many models of Insta360 are there?

Insta360 has ten models for consumers and three models for professional photographers and videographers. The company has followed a good product with an upgraded version that includes added features and some tweaks to build on their ‘older’ models. Although they have these newer versions, they still offer the earlier models – often at a slightly lower price than the newer models. New models in a series are usually indicated by adding a ‘2’ to the name.

All of the Insta360 cameras come with their Flowstate stabilization technology. This increases the caliber of your footage – turning amateurs into professionals. 

Insta360 Go.

The Insta360 Go series is a range of action cameras that are small and sleek in design. These action cameras are made to capture images and videos when you are out adventuring. True to the term ‘action camera,’ the Go series is the only Insta360 line that does not capture 360-degree images or videos. Instead, they focus on capturing your excursions on the Go.

The Insta360 Go takes video clips of fifteen, thirty, or sixty seconds in length. The battery life lasts for up to sixty minutes of shooting time.

The Insta360 Go 2 can shoot images and videos for up to two and a half hours. The Go 2 has better image and video quality and a larger sensor than the Insta360 Go. It also comes with the added feature of a removable lens guard.

Insta360 ONE.

There are four models in the Insta360 ONE series – all compact and perfect for capturing any adventure. The Insta360 ONE measures 3.7” x 1.4” x 1” and weighs only about 3 ounces. It shoots a 360° view of your surroundings – all at the same time. This way, it captures a 24 MP 360° image or 4K 360° video in one go.

The Insta360 ONE X is slightly larger, with dimensions of 4.5” x 1.8” x 1.1” and weighing 3.2 ounces.

The Insta360 ONE X2 is 0.2” x 0.4” x 0.1” with a weight of 5 ounces. It is small enough to fit in your pocket. It also has the capability of taking standard shots or capturing 360° videos that stitch together automatically. The ONE X2 has four mics to capture audio onboard with an additional 3.5mm mic adapter that can accommodate an external mic. One exciting feature of the ONE X2 is the Ghost Town feature. When this feature is used along with a time-lapse, the Insta360 app will remove any people from the image – making it look, well, like a Ghost Town. The ONE X2 is also waterproof to 33 feet without the need for housing.

The Insta360 ONE R is 2.8” x 1.9” x 1.3” and weighs 4.2 ounces. It is a modular action and 360 camera that fits together much like a kid’s building bricks. The Insta360 ONE R. The Insta360 ONE R is made up of three units: the camera, the core module (that houses the LCD touchscreen, control buttons, SD card slot, and ports), and the battery base. The 1-Inch Edition Insta360 ONE R has a Leica-branded lens.

Insta360 EVO.

The Insta360 EVO can capture 180° 3D images. The EVO is also capable of creating a 360° capture. Videos captured with the Insta360 EVO are ready for playback on a virtual reality headset. You can also view 3D videos on your phone using a specialized phone screen cover.

Insta360 Nano.

The Insta360 Nano series turns your iPhone into a 360° Virtual Reality camera. The device connects to your iOS device to turn your smartphone into a 360° VR camera. The Nano was the first-ever device that allowed users to capture 360° photos and videos with their smartphones.

Insta360 Air.

The Insta360 Air allows you to capture 360° footage. This spherical camera easily connects to your Android device to turn it into a 360deg camera. The Android app makes it easy to share your 360° images and videos to websites or on social media like Facebook and Youtube. The Air even allows for live streaming of your 360° videos.

Insta360 Pro.

The Insta360 Pro series lets you create professional-looking 360 and 360 high-definition 3D footage. Image stitching is near-flawless, making these cameras perfect for creating virtual tours of a property.

Insta360 TITAN.

The Insta360 TITAN offers superior clarity. In Insta360’s own words, the TITAN is ‘built for cinematic VR.’ The TITAN has 8 Micro Four Third sensors. These give the images captured by the camera more outstanding quality and color depth, especially when you are shooting in low-light. The Insta 360 TITAN can indeed shoot cinematic clips with the ability to shoot 11K mono and 10K 3D videos. The TITAN can capture 11K 360 images that can be 3D or monoscopic.

Benefits of Using an Insta360 Camera to Showcase Real Estate Property

Having 3D images on your real estate listing gives viewers that little bit extra when they view your property listings. It may just be the factor that gets potential buyers to pick up the phone or send that inquiry email. Having a 3D virtual tour captured with a 360 degree camera like the ones Insta360 offers could be even more effective. According to Matterport, 95% of home buyers are more likely to contact a real estate agent about property listings with a 3D virtual tour. Some buyers (about 20 % of them!) have even made offers on a property without making an in-person visit.

Insta360 cameras are designed with the user in mind. The company is inspired by making it easier to share experiences. While this could include excursions in nature and while traveling, it absolutely holds benefits for the real estate industry. Using an Insta360 camera allows real estate professionals to capture and stitch together high-quality videos to create an immersive virtual tour of a property. Because the cameras are made so that anyone can share images and videos, you don’t need to employ a professional to capture your properties.

Linking the footage gathered with an Insta360 camera with a platform like Matterport or Adobe Premiere Pro allows you to easily create professional-looking virtual tours at a reasonable cost.

Insta360 cameras come with a multitude of superb features. They are created to capture immersive experiences, making them perfect for generating virtual tours for a real estate business.